My company's name holds a special meaning that came about through thoughtful and meticulous planning and reflection. My family, including my ever-growing family, has always supported my dreams since I was a young child. I was often told, "You are just like your Grandma Claire!" She was my father's mother, whom I sadly never met, but I am honored to carry her name as my middle name. Grandma Claire was a woman of fierce loyalty and commitment to her friends and community, building connections and relationships founded on love, meaning, and authenticity. Including Claire as part of my company brings me immense joy and a sense of belonging in a crowded space, knowing she is cheering me on somewhere, somehow, all the time.